H&M is "expanding" itself with a collection dedicated to the beautiful Curvy women.
In passato, il colosso svedese aveva già creato delle piccole collezione dedicate interamente alle donne "Curvy" ma, a partire da questa Primavera 2012, ha deciso di testare e dare un vero e proprio nome a questa diramazione del Brand chiamata precedentemente "Big is Beautiful" adesso ufficialmente ribattezzata in: H&M+.
Al momento, la collezione, sarà disponibile soltanto in alcuni Flagship Store Europei ed alcuni Statunitensi. La cosa che ha più sbalordito tutti è stata la pochissima comunicazione da parte del settore Marketing del Brand nel presentare questo importante ramo dedicato a tutte quelle donne che pensano che avere qualche kilogrammo in più significhi non poter essere Glamour o "alla Moda".
In the past, the Swedish giant had already put together small collection devoted entirely to "curvy" women but, from this Spring 2012, decided to test and give a real name for this branch of the Brand formerly called "Big is Beautiful "now officially renamed in: H&M +.
Currently, the collection will be available only in some European and some U.S. Flagship Store. The thing that has stunned most everyone was the very little communication from H&M's Marketing in presenting this important branch dedicated to all those women who think that having a few extra kilo means that they can not be Glamour or "Fashion".
What do you think about it?
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The model in these pictures are so beautiful.
ReplyDeletexoxo
Lizzo
she looks AMAZING!
Deletenot the usual super skinny one!
the model looks beautiful and the collection is good
ReplyDeletekisses
fran
showroomdegarde.blogspot.com
it's true honey! i agree!
Deletexoxo
Finally we see fashionðic together ;)
ReplyDeleteFinalmente. Credo sia frustrante sentirsi discriminate per dei kili in più :(
ReplyDeleteDavvero interessantissimo post!
ReplyDeleteLa modella è stupenda e anche le sue curve!
Passa da me se ti va, un bacio juliette.
http://believeinyourdreamsjuliette.blogspot.it/
That's really good of them! I think it will sell well! I really like your blog, it would be nice if you could stop by my blog sometime too :) :)
ReplyDeletewww.raindropsofsapphire.com
That's such great news! It's about time :)
ReplyDeleteHopefully others will follow in their footsteps.
www.stylingmylife.com
Dont think enough people wear sarongs.
ReplyDeleteE' davvero vergognoso che non abbiano fatto una pubblicità esagerata come per tutte le altre linee e collezioni temporanee. A volte le loro strategie di comunicazione sono davvero al limite dell'assurdo!!!
ReplyDeletexoxo
Alessandro - http://www.thefashioncommentator.blogspot.com
I find that H&M has tiny, tiny sizes in their regular collection.
ReplyDeletethey have some really cute stuff for curvy women!
ReplyDeleteCity Style
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It is really nice to see some more diverse styles on the high street, well done done H&M!I haven't seen it in store yet but I hope that you can mix and match the top and bottoms. I'm not particularly curvy but I have a large cup size so I have to get bra size swimwear online for the bust support. It is really nice to see a beautiful woman be the face of such a big campaign.
ReplyDeleteit's great that they are doing that. and also that the pieces look really nice, ofthen they are just ugly big tents. ;)
ReplyDeleteI love how they are doing this, because it gives H&M a wider fan base. :) Great post.
ReplyDeletexo
Luis
www.ChicOverload.com (my blog!)