Thursday, January 27, 2011

H&M in organic Cotton.

H&M continua ad adottare una politica di totale Rispetto verso l'ambiente utilizzando materiali Sostenibili quali il cotone biologico, il poliestere riciclato ed il lino biologico.
Questo è ciò che H&M tiene a sottolineare:
"In questo momento, il più importante materiale sostenibile utilizzato da H&M è il cotone organico. Il cotone organico è prodotto senza fare ricorso a pesticidi e fertilizzanti chimici, con chiari vantaggi per l’ambiente e per i coltivatori. H&M vende capi contenenti cotone organico dal 2004 e continua a investire in questo materiale, allo scopo di aumentarne l’uso del 50% annuo fino al 2013."
Ed ecco alcuni capi che sono stati realizzati che questi numerosi materiali sostenibili, ovviamente faranno parte della nuova collezione Primavera/Estate 2011 che a breve inizierà ad essere lanciata in tutti gli stores.


H&M continues to adopt a policy of full respect for the environment by using sustainable materials like organic cotton, recycled fabrics and organic linen.
This is what H&M would like to emphasize:
"H&M's most important greener material right now is organic cotton. Organic cotton is cultivated without the use of chemical pesticides and fertilisers, which means it is better for the environment and for the farm workers. H&M has been selling clothes containing organic cotton since 2004, and we are still continuing to invest in this initiative. The aim is to increase the use of organically grown cotton by 50% every year until 2013."
These are some items that have been made of sustainable materials and , of course, they will be part of the new Spring / Summer 2011collection which will shortly begin to be launched in all stores.

Polo €  7,95
Dress  € 19.95


Hodded Top  € 14.95
Dress  € 19.95
Dress  € 19.95
Top  € 4.95
Jacket  € 29.95
T-Shirt  € 4.95
All pictures rights reserved to H&M.
Che ne pensate dell'utilizzo di questi materiali sostenibili da parte di Brands come questo?

What do you think about the use of sustainable materials by Brands like this? 

STAY SYRIOUSLY TUNED.
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18 comments:

  1. The Adventures of a ShopaholicJanuary 27, 2011 at 11:12 AM

    voto 8,5 ai capi!
    voto 10 al modello!!
    ahahahahahaha:)

    www.stylestarmjonas.blogspot.com

    ReplyDelete
  2. 'moringHoneyJanuary 27, 2011 at 11:39 AM

    saranno materiali ecosostenibili ma si distruggono dopo due lavaggi...e non so quanto faccia bene all'ambiente accumulare vestiti da buttare!

    visita www.baselements.blogspot.com !!

    ReplyDelete
  3. Sienna Ana BelicJanuary 27, 2011 at 12:32 PM

    really cute clothes!
    xoxo Sienna
    http://fashion-sienna.blogspot.com/

    ReplyDelete
  4. bmJanuary 27, 2011 at 12:36 PM

    nice post :)
    http://www.theupperfashion.com
    http://www.theupperfashion.com

    ReplyDelete
  5. GertrudeJanuary 27, 2011 at 2:06 PM

    I think it's important to use such materials! Love their new collection :)

    Bows and Pearls

    ReplyDelete
  6. RedischicJanuary 27, 2011 at 2:48 PM

    bellissimi i vestiti :)

    Elle

    http://redischic.blogspot.com/

    ReplyDelete
  7. MilaJanuary 27, 2011 at 2:56 PM

    I also agree it is great they are using such materials!

    ReplyDelete
  8. kayaretroJanuary 27, 2011 at 3:33 PM

    I like this polo t-shirt:))

    ReplyDelete
  9. FASHIONISMYWAY by Cristina L January 27, 2011 at 4:40 PM

    SE usano Baptiste come testimonial allora compro ;)

    Magari il cotone organico è decente rispetto ai loro tessuti!!

    ReplyDelete
  10. AnonymousJanuary 27, 2011 at 7:58 PM

    Ecológico y bonito, genial!!

    ReplyDelete
  11. 0January 27, 2011 at 8:47 PM

    Giusto l'altro giorno ho visto da H&M il secondo vestito, quello giallo. E' magnifico!

    ReplyDelete
  12. Stefan CrisanJanuary 27, 2011 at 9:38 PM

    é una idea buona usare il cotone biologico,e sono contento ke questo grande brand H&M la usa ed ha tanto successo. Mi piace tantissimo quella Jacket con 29 euro,bella :)

    xoxo from www.derstefashionist.blogspot.com

    ReplyDelete
  13. Lorenzo BisesJanuary 27, 2011 at 10:43 PM

    qualcosa mi dice che è scoppiata la moda anni '80, mai buttare nulla!

    ReplyDelete
  14. becJanuary 27, 2011 at 11:53 PM

    I think its great, H & M is amazing! :)

    ReplyDelete
  15. Prutha RaithathaJanuary 28, 2011 at 1:40 AM

    I THINK EVERYONE SHOULD TAKE SOME TIME TO UNDERSTAND AND STUDY SUSTAINABLKE FABRICS FOR ALL THEIR LOINES..ITS SHUD BE AN INDUSTRY NORM, NOT JUST A ONCE IN A WHILE THING... ITS REALLY COOL THAT HIGH STREET BRANDS LIKE H&M ARE GOING FOR IT...

    ReplyDelete
  16. RamonaJanuary 28, 2011 at 2:39 AM

    I THINK IT'S AMAZING. I HAVE IN WARDROBE SOME ORGANIC CLOTHING PIECES AND I HAVEN'T BEEN DISAPPOINTED. I THINK IT'S A FUTURE AND I'M SO HAPPY THAT H&M MADE THIS DECISION TO MAKE THIS COLLECTION!WELL DONE!
    THANK YOU FOR SHARING THIS!
    ♥
    xoxo Ramona

    ReplyDelete
  17. Federico PanarelloJanuary 28, 2011 at 8:17 AM

    love love this shooting!!!

    ReplyDelete
  18. UnknownJanuary 28, 2011 at 12:29 PM

    Non mi piace tanto la collezione per uomo di H&M questo estate. Ma per le donne sono belle :D

    www.themadtoter.blogspot.com

    ReplyDelete

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